We found a problem that we wanted to solve through NCS using Unboxed. This problem is that the new generation of creatives do not as much time in school to flex their creative muscles and this in turn is hindering their creativity.
Launching NCS JukeBox:
This is all about getting the youth to creatively collaborate with each other to create a piece of music alongside a piece of cover art to go with it.
The Campaign...
The website will launch 3 months in advance of the main event students will enter the site and will be able to download the NCS jukebox music making software. This will be easy to use and partnered with Rekordbox, a professional music making software to allow people to have a play around making beats, adding their own lyrics and creating music.
There will be 5 main themes to inspire the Gen Z school-kids into creating thought provoking music these themes will be ‘Puberty is Peak’ talking about the struggles of growing up. ‘Pandemic Tunes’ talking about the struggles of the recent pandemic as well as ‘Unity and Community’ ‘Changing Environment’ and ‘My parents are ruining my planet’ giving students a voice to express their views, thoughts and feelings.
Main campaign image
Spotify playlist image 1/5
Google cardboard device
Mock-up example NFT album cover
The NCS Youth cover art on OpenSea
The playlists promoted on Spotify
Regarding the cover art there will be a 6 month Adobe Photoshop licence available to download.
Students will then upload their work via the website before the required date.
At this time they can also order a free NCS x Google VR cardboard device to get them VR ready for the big event.
3 Months on from the Launch will be the NCS Jukebox x UNBOXED concert, this will be a VR world concert with live in world performances from the 3 NCS Mixtape stars and headlined by StarOne.
The 4 judges will pick their top 10 music and cover art entires that have been uploaded by students.
And then the concert attendees will be able to chose their favourites, winners will be announced live.
The music will be uploaded to the NCS Spotify (trending/recommended) playlist to actual get the content out there in the real world for people to listen to.
The cover art will also be uploaded to OPENSEA the worlds largest NFT market to make them available as NFT’s for collectors etc to purchase. They will be part of the NCS X UNBOXED 2022 collection.
We have mocked a cover art piece up ourselves and chucked it up on Opensea.
Overall this project is all about empowering youth, making them aware of their strength as well as getting them to creatively collaborate towards something positive, while giving them a sense of pride for creating. Exploring new modern technologies and driving them to learn new and modern creative skills in (music production, photoshop, and the NFT market). We want to inspire a new age of creatives!