When we were given this brief we found a truth - People do not know what they have until they do not have it.
To relate this to Scholl. People do not recognize how important their feet are until something goes wrong with them.
The problem is people turn to Scholl once something has gone wrong, rather than preventing the issue from happening in the first place.
Solution...
Effective eye-catching advertising, with an additional application available on smartphones called “Scholl Foot Mechanics”, acting as a hub.
The idea behind the app is it tracks your footsteps and movement throughout the day, you can enter your key health information as well as link it with Apple Health Kit, or Common Health on Android devices.
These health apps are already linked with systems doctors already use. Therefore at your discretion healthcare providers as well as yourself have a more holistic view of your health.
Phone/App mock-ups
Notification mock-up
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Print Ad
We all have different jobs and different strains on our feet but feet are mostly covered up and never exposed like our hands are. Out of sight out of mind.
This led us to think that feet are like tires on a car. If a tire goes then you are off the road, the same with if something goes wrong with your feet…
Scholl are the feet experts, they’re feet mechanics and technicians who help your feet on the road the same way a mechanic keeps a car on the road.
Introducing Scholl Foot Mechanics.
Scholl Foot Mechanics is a mobile-based app available on both Apple and Android devices. The idea behind the app is it tracks your footsteps using a similar system to existing apps on the market such as Sweat Coin.
Now to get into the nitty gritty technical aspects to show easy to use and how successful the SCHOLL FOOT MECHANICS APP WILL BE...
Snippet of our breakdown and explanation of how the App itself works