This brief is in response to Walkers breaking the 'Im Fine' autopilot response that is given when people are asked how they are truly feeling.
PROBLEM - People are bad talking, opening up and being truthful. They don’t feel comfortable, especially gamers who are more isolated.
INSIGHT - Talking online and anonymously allows people to feel comfortable and open up more.
SOLUTION - Get people connected and talking on the kingdom of talkers, sharing and speaking more freely anonymously and online.
Kingdom of Talkers campaign image
Google cardboard
Kingdom of Talkers Discord
People will access the AR and VR Kingdom of Talkers world via QR codes placed throughout stores, streets, Walkers crisp packets and Walkers Lorries.
This will launch users into a parkour based Walkers world game where they can create their own avatar and chat to others struggling with issues similar to theirs or just a have friendly convo while being able to stimulate their brain through satisfying and creative parkour exploration.
Talking to unknown people provides a good place to express yourself without the fear of someone you care about or know judging or attacking you.
Van advertising
Bus stop mock-up
Lorry (large) design with big QR codes on so people can scan on the motorway and petrol stations, key places you see these vans
Video explanation on our idea, the logistics and details